Skills
Castrol innoVentures
Innovation
Teamwork
Strategy
Market Reasearch
Look for new business opportunities for BP & Castrol into the digital industry. The positive process & feedback during the development of an innovative mobile solution made me realize that entrepreneurship and innovation were fields of my interest.
CONTEXT
PAIN POINTS
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A weak BtoC relationship with BP
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Importance of millennials and Generation Z, having the power of purchase of tomorrow.
DUE TO
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Potential shrink of oil and petrol industry
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Digitalization in a fast pace environment (technology, innovation, knowledge…)
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Increasing environmental awareness among individuals developing a new type of consumption. Especially within Millennials: the first generation really aware of the environment, health...
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Increasing Environmental legislation
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Data legislation in Europe 2018
OBJECTIVES
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Build a stronger B2C relationship
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Emergence of new business opportunities into the digital industry helping to shape the future of mobility through BP
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Build a way to make easier for people to participate in environmental issues and which values their behaviour (proof and measure of the impact in the planet)