Having lived in four different countries and traveled a lot around the world, when people ask me where I’m from, it’s never a one-line answer. I like to think that this accurately reflects who I am as a person: multi-dimensional, highly-adaptable, and difficult to describe in one sentence.

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Since childhood, I was always surrounded by an environment of pragmatic creativity.

Eventually, I discovered the world of Innovation. Even before I had ever heard of the term, I always had a fascination about what the future will look like, feel like, and mean - How our time will shape the way we live? 

I love collaborating with different people and creating new strategies and ideas with a critical but also very optimistic view.

It is why I like to challenge the "status quo" of companies, organizations and societies, bringing stories to life by ideating and creating experiences rooted in a meaningful narrative that tells a story through a creative and disruptive lens. 
It all boils down to a genuine passion for creating experiences that would authentically enrich people's lives by reimagining markets from a human perspective. Combining research and agile methodologies as well as strategic and product design, I aspire to translate greatest technological and cultural shifts into innovative and more beautiful solutions in order to create a better future, where human values ​​are the engine of change and innovation.